Why Matte?

It is no secret that your choice in makeup will influence not just the way you look, but it also impacts how you feel.

Wearing your favorite lipstick has an unspoken power to help you feel amazing the entire day, encouraging you to spend a little extra time and effort into your outfit it also will leave you feeling empowered. This naturally helps you feel good through the day.

Even if all you do is add a little lipstick and nothing else, you will look and feel put together with minimal effort.

Matte lipstick adds a touch more of a natural look than glossy. Matte lipstick also comes with a few extra benefits which is why they are often favored.

1. Long-Lasting Wear

Matte lipsticks tend to stick to your lips longer than glossy. This means less reapplying if you need to at all. Hello time saving convenience!

2. A More Natural Look

If you lean more towards a light makeup look, matte lipstick plays well. You can even still wear a bold lip without looking overdone.

4.Say NO to Sticky Lips

Have you every had your hair stick to your lips on a windy day? Had your honey second-guess giving you a kiss? Matte lipstick is less likely to stick to much more than your lips, so you can avoid that debacle altogether!

6. Heat Friendly

While glossy lipstick can have a tendency to melt in the summer heat, matte lipstick is more likely to stay put despite heat and sweat. They also won't leave your lips feeling funky in the heat!

7. It can give you a look that is uniquely you.

This is where the fun comes in! Experiment with different looks by mixing matte and gloss, or setting your matte look with highlight or shadow to give depth and texture. The world is your oyster!

We just launched SIX new colors to our Matte Liquid Lip collection bringing the total array of colors to 20 unique shades. With everything from a soft pink to a bold red to a deep maroon, we've got you covered!

What makes your lipstick so special anyway?

You may be wondering, why your lipstick over others?

Let me tell you! Not only are they Cruelty Free, Gluten Free, Paraben Free, Vegan, Heavy Metal Tested, and Dermatologically Approved, they are formulated with organic pigment that utilize high technology and purity pigments for vibrant colors.

In a recent study, it was shown that

93 % agree that it is comfortable to wear,

100 % agree that it doesn't dry out the lips,

92 % are satisfied with the matte finish,

100 % experienced 8 hours of wear,

100 % experienced full-color coverage.